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Become One of the Rich Who Get Richer
I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all...
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All Aboard the Train to Profitability
Trains are incredible inventions. It’s amazing how this country is criss-crossed with parallel beams of steel so that these marvelous machines can haul all manner of goods from one place to another....
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How to Win Big With Your Content
I’ve been doing a series of blog posts based on a blog post titled “Is Your Ego Hijacking Your Content Marketing Strategy?” by one of the writers at Hubspot. So far we’ve tackled listening more than...
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Let Your Ego Go, Watch Your Ego Grow
Welcome to the final blog on how to get your ego out of your marketing. We’ve talked about listening more than you talk; trusting data, not your opinion, on what works; doing what you’ve always done...
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You, Dental Author?
One of the realities in today’s crowded dental marketplace is that you have to differentiate yourself from your competition to succeed. An excellent way of setting yourself apart is by publishing a...
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Dental Email Strategies That Work
Accordingly to Google, people consult an average of 10.4 online sources of information before making a decision to purchase goods or services. That’s a mixed blessing for dentists. It means that you...
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Dentists Who Publish a Book Stand Out
One of the biggest problems that dentists face today is the presumption of competence. That might sound like a nonsensical statement, but it’s true. Dentists are viewed as advanced-degreed...
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Dentists Who Don’t Do Follow-up Right Lose Prospects
Barring dental emergencies, the decision to choose a dentist is rarely a snap decision. Google has noted that people consult an average of 10.4 online sources of information before making a buying...
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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #7
Do You Offer A Guarantee Of New Patient Opportunities? Getting a guarantee of new patient opportunities from a marketing provider is the equivalent of a unicorn sighting. The few companies that will do...
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Make Those Summer Dental Specials REALLY Pay Off
Summer is vacation time, and vacations require preparation. The approaching season is one of the best times to get your promotional specials in front of your patients and prospects. However, your...
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